I launched the Twitter Shopping website, overseeing all copywriting and creative. I also contributed B2B content
to the Business.Twitter.com blog to educate small businesses about Twitter Shopping.
NEARBY
At this shop local alternative to Amazon, I produced content across all channels for our Oakland pilot market.
Our approach was grassroots and infused with Town pride.
THE BOLD ITALIC
I contributed personality-driven content to The Bold Italic as an editor. Launched by Gannet and IDEO,
The Bold Italic was SF’s most popular culture blog with over 1 million followers, as well as a Webby Award honoree
and an ISDA Finalist. (You can see more editorial work I produced for them here.)
YELP
I produced content for Yelp as their San Francisco community manager and authored the Weekly Yelp email newsletter.
“Nicole is very, very good at what she does… she's got expertise, creativity,
and confidence, but she's also curious: she likes to make sure what she's creating
is on point. She's got so much empathy, making her a really wonderful copywriter, capable of connecting with just about anyone. Overall, she's a joy to know.”
– Melissa, Giving Assistant (client)
SAY YES
I contributed content to parenting blog Say Yes at their Lifestyle Editor.